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Sep 22 / Vimal Pannala

Do not equate vandalism with terrorism

I hate vandalism, especially something with communal overtones (such as in Karnataka and Orissa recently). Extreme right-wing Hindu ultra-nationalist organizations seek to do their rabble rousing to remain in the limelight once in a while. Clearly, creating communal tension polarizes the majority voters (hailing from the majority Hindu community) and helps right-wing parties in elections. Even when there are no elections, it is important not to let people forget their base emotions when it comes to India’s divisive electoral politics and hence such acts keep happening. When there is a need to pick up lighter issues, they pick on issues affecting freedom of expression (soft targets such as MF Hussain and Khushboo). There have been instances when their actions have resulted in someone getting killed as well. While I don’t condone their actions – they must be punished with the maximum allowed penalties for such actions, their actions are just not comparable to terrorism.

However, there has been a move recently by the UPA government to brand antisocial elements of the extreme right-wing in the same category as terrorists – this hyphenation is dangerous, and is in the same vein as the attempt to hyphenate Sarabjit Singh and Afzal Guru to justify inaction on the death penalty confirmed by the Supreme Court on Afzal Guru for the parliament attack in 2001.

The objectives and methods of the extreme right-wingers are very different from those of terrorists. Terrorists and naxals strike at the core of India’s integrity and unity as a nation, whereas extreme right-wingers are ultra-nationalists at worst. They strike to maim and kill, carry deadly ammunition with the intention to use it to cause maximum damage, whereas right-wingers almost often are just seeking attention. Much of the cultural policing the extreme right-wingers tend to get into is, while completely uncalled for, is also backed by the so-called Indian centrists and liberals. Terrorists are supported, trained and armed externally (the trend of Indian terrorism is really recent) whereas extreme right-wingers are Indians with a misplaced sense of idealism and nationalism.

I would safely compare naxals and terrorists, more so because naxals have secessionist motives that threaten India’s integrity as a nation. They are often as well organized and armed, are these days supported externally, and they strike often to maim and kill. Whatever mass support they enjoyed in the past, the only emotions they elicit these days are fear and hatred. Ultra-nationalists are probably more comparable to the left-wing trade unions, whose power comes from strikes and their power to disrupt work and normal life (through bandhs / lockouts). Their means and motives are similar, often almost altruist, but definitely misplaced, and worthy of censure.

Sep 14 / Vimal Pannala

take action on the Indian embassy blast in Afghanistan

Last week came probably the strongest evidence aware of Pakistan army’s direct involvement (at least complicity) of the blast in Indian embassy in Kabul a few months back. This came directly from the US, and was one of the reasons for US deciding to attack terrorists within Pakistan territory.

This should have given ammunition to India to up ante over Pakistan’s role in supporting cross-border terrorism internationally – infact, it gives India enough moral right to engage in hot pursuit into Pakistani territories on its own. Pakistan, with US attacking its western badlands and India taking on terrorist camps in PoK, would have been under tremendous pressure to set a few things right. Direct involvement from the US would also keep China at bay, really important for India to ensure a limited conflict doesn’t go out of hand.

Mar 14 / Vimal Pannala

Ad Wars – Outstanding!

Ads are not just ways to sell your products – they are often used by companies to put down their competition (Pepsi vs. Coke, anyone?) especially in those countries where the permits it (you cannot name the competition in ads shown in India).

This is a set of three ads where BMW & Audi take on each other. And it gets better as Subaru joins in!
First Punch: BMW takes on Audi..

Second Punch: Audi gives it back…

Knockout!: Subaru kicks both BMS & Audi bigtime with this..

Mar 14 / Vimal Pannala

The Economist never fails to surprise you..!

The Economist is one of the companies that have encouraged and lent themselves to some outstanding creative work globally.. this is one other ad that is quite outstanding.. just look closely at the image..
Source: http://www.agencyfaqs.com/
Mar 14 / Vimal Pannala

This is completely fabulous!

I love ads where the hero of the ad is not the product itself, or the company, but the function of the product..
This Vicks ad is not really talking about how great or old Vicks is as a product, or how great P&G is as a company.. but talks about what Vicks does for you.. helps you breathe..
And it has just one word copy… says Respire.. quite effective, in my view.
Source: http://www.agencyfaqs.com/
Mar 14 / Vimal Pannala

ha ha.. subtle way of making a err..strong… err.. hard.. err big.. ahem ahem.. point!


These viagra ads are quite old, just as the protagonists in these ads.. and I am sure they (i.e. the ads) work really well for the old..
Source: http://www.agencyfaqs.com/
Mar 14 / Vimal Pannala

Trust Beetle to say things in a beautiful way!

This volkswagen beetle ad makes a point so subtly, I just love it!
Source: http://www.agencyfaqs.com/

Mar 14 / Vimal Pannala

Karate school ad…

Though not amazingly interesting, the visual has a small story, makes you think what could have caused it, leaves an image in your mind.. (sometimes quite different from the actual pic you are looking at)..
That is what ads really are trying to achieve, to help you make an association.. especially for products that you don’t buy everyday but aren’t high-interest products either.. the association would ensure their product is in the consideration set when you want to buy the product next..
Source: http://www.agencyfaqs.com/
Mar 14 / Vimal Pannala

ha ha… this ad is for the carnivores!

Though my vegetarian friends might not like it too much, the ad brings a smile on your face for sure!
Source: http://www.agencyfaqs.com/
Mar 14 / Vimal Pannala

Nice visual :-)

A Harley ad that brings a smile on your face ;)
Source: http://www.agencyfaqs.com/